About Us
- Home
- About
About Pine & Birch
Pine & Birch is a boutique technology consultancy built on a simple observation: most consulting fails at the handoff. A deck gets delivered, the consultants leave, and nothing ships. So we work differently — we embed with your team, take ownership of outcomes, and stay through execution. From AI systems that put your company's knowledge to work, to custom software, to the digital channels that bring you customers, we cover the full stack of modern business technology. Whether you're a founder scaling past your first systems or an established company modernizing decades of process, we meet you where you are and build what actually moves the needle.
Senior People. Real Ownership. Shipped Results.
Consulting isn’t about handing you a plan and walking away — it’s about being accountable for what happens next. Every engagement we take on is led by senior people who have built and run these systems themselves, not analysts learning on your budget.
We look at the whole picture — strategy, operations, people, and technology — and connect them into systems that compound. AI that actually gets used. Software your team can maintain. Marketing that pays for itself. We measure our work the same way you do: by what it changes in the business, not by the hours we bill.
Hans Yang, Founder
Explore Our Services
Enterprise Digital Transformation
Turn paper-based, manual workflows into reliable digital systems — and replace overpriced legacy software with modern platforms that cost a fraction and work better.
Learn more →Product & Platform Engineering
Complete end-to-end development of mobile apps, responsive websites, e-commerce platforms, and ERP system upgrades that drive business growth.
Learn more →
Applied AI & Intelligent Automation
Transform your business with intelligent data analysis, decision support systems, automation workflows, AI chatbots, and comprehensive AI tool ecosystems.
Learn more →Growth Marketing & Demand Generation
Full-funnel customer acquisition — search visibility, AI-powered content, multi-channel advertising, and conversion optimization that pay for themselves.
Learn more →
Cloud Infrastructure & Cyber Resilience
Ensure business continuity with comprehensive system maintenance, cloud server setup, network security, and reliable data backup solutions.
Learn more →
Strategy & Operational Excellence
Transform your business operations with strategic planning, process redesign, financial analysis, and operational optimization that drives sustainable growth.
Learn more →200+
Accounts Managed
100+
Projects Delivered
99%
Client Satisfaction